Kaye Spector
Digital Journalist / Writer / Editor
Coursework at Kent State University
A sampling of projects created as part of KSU's master of arts program in journalism with a focus on public relations:
Capstone project for Online PR Tactics: To Engage and Energize: A Social Media Plan for Mahall's 20 Lanes.
Mahall’s 20 Lanes is a treasured institution in Lakewood. While many Northeast Ohio residents associate Mahall’s with a charming old-school bowling experience, the new owners have reinterpreted the business as a modern music and fine dining venue that also offers 20 lanes of bowling.
With a new social media plan in place to more fully engage its fans and leverage its committed customers, Mahall’s 20 Lanes will be poised for a successful revitalization. Read the plan or view the multimedia presentation.
Capstone project for Legal Issues in PR: Casting a Wide Net: The FTC's Revised Guides on Disclosure.
The Federal Trade Commission revised its Guides on Commercial Practices in 2009 to address online word-of-mouth and stealth marketing techniques. But in the process, journalists' First Amendment freedoms have been violated and so the language warrants further revision. Read the paper.
Capstone project for Strategic Writing and Messaging: The Story of the Plain Dealer Online.
Venture with me into an imaginary world -- a what-if scenario that, given the recent struggles of the newspaper industry, might not be too far-fetched.
If the Cleveland Plain Dealer was to cease producing a print product and move to an all-digital format, what story best explains this dramatic shift to its readers, advertisers and other audiences? Read the plan.
Capstone project for Social Media and Public Relations: Book review and multimedia presentation of "The Cult of the Amateur: How Today's Internet is Killing Our Culture" by Andrew Keen.
“The Cult of the Amateur” argues that the democratization of media through the interactive web is unjustly and dangerously elevating the inferior creative efforts of amateurs far above the high-quality work of experienced, trained and educated critics, journalists, editors, musicians, moviemakers and others. Keen calls it The Great Seduction and warns it threatens the very future of our cultural institutions. Read the review
or view the multimedia presentation.