Kaye Spector
Digital Journalist / Writer / Editor
RESUME
Skills
Professional ​
info​​
I am a journalist who loves to find and tell stories, a team player who enjoys collaborating with others and a digital adventurer who geeks out on the fast-paced online world.
Social Media
Search Engine Optimization
Digital Content
Audience Engagement
Content Management Systems
Analytics
Work​
experience​
Writer, Health Hub from Cleveland Clinic
January 2014 - present
Research and write stories for Health Hub from Cleveland Clinic, an enterprise-wide blog that delivers topical information about health, medicine and wellness to more than 2.7 million healthcare consumers each month.
Devised and implemented changes in editorial processes that:
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Streamlined workflow
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Improved the digital engagement team’s ability to compile data and report out to marketing service line and other internal partners on the status of editorial content
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Enabled content producers to set and achieve production goals
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Increased information-sharing within the digital engagement team, which improved each member’s ability to perform their individual roles
Proficiencies
AP Style
Libel Law
Public Records
Topic Research
Writing
Editing
Editor, EcoLiving, EcoWatch.com
September 2013 - December 2013
Helped to launch and manage a new vertical of EcoWatch.com that engages people who are starting to connect the dots between human health and the environment. Launch of the vertical helped to increase overall site traffic by nearly 63 percent in the first month.
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Wrote timely, net-savvy original content
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Aggregated and curated news
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Developed creative daily engagement tools and content
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Built networks with individuals, organizations and businesses related to health and environmental industries
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Monitored, evaluated and responded to real-time analytics.
Associate Regional Editor, Patch.com
​December 2010 - May 2013
Helped to launch, then oversaw 17 hyperlocal news, opinion and information web sites across Northeast Ohio. Led, managed and edited a team of mobile journalists that staffed the sites.
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Promoted and implemented best practices in online journalism, search engine optimization, aggregation, analytics, user-generated content and social media tactics.
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Operationalized with-the-grain sponsored content and content partnerships; made key contributions that shaped these models company-wide.
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Organized, developed and managed complex projects such as academic partnerships, election and sports coverage and marketing activities.
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Edited and directed news coverage; managed and developed individual web sites. Oversaw successful implementation of an experimental staffing structure that reduced personnel costs by 21 percent.
Reporter at The Plain Dealer
​2000 - 2010
Medical Writer
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Wrote, for print and online, about health and medical topics for Ohio's largest newspaper, with a special emphasis on features, nutrition and consumer topics.
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Created and authored the Healthy Eating blog, which covers nutrition and food safety issues, for the paper's online affiliate.
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Semi-regularly produced the paper’s weekly Health section, which involved editing stories and working with reporters, page designers, copyeditors and graphic artists.
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Recipient of the 2010 Outstanding Contribution Award from the Ohio Dietetic Association for continuing coverage of nutrition issues.
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Recipient of the 2010 Person of the Year Award from the Ohio Hospice and Palliative Care Organization.
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Business Writer
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Wrote, for print and online, on medical, public health and technology issues.
Other beats included local news, suburban life and disability issues. Part of a team that won an Associated Press award for breaking news coverage of flooding in Cuyahoga County in 2006.
Read my stories on cleveland.com, The Plain Dealer's online affiliate.
Assistant Metro Editor at The Plain Dealer
​2005 - 2008
Edited stories, generated story ideas and guided coverage of community news for print and online. Managed reporter teams covering topics such as suburban news and police/courts. Also oversaw weekend coverage.
Education
Master of Arts in Journalism, Kent State University
​2011 - 2012
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Courses included Social Media, Measurement and ROI, Investor Relations, Online Tactics, Storytelling and Internal Communications.
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Member, Golden Key International Honor Society.
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Activities: The Lantern student laboratory newspaper, University Chorus.
Bachelor of Arts in Journalism, Ohio State University